How strong is the word of mouth? Here’s our rating scale:
You’re too embarrassed to even acknowledge you’re a customer of this business
You would confirm that you were a customer no more, no less
You would tell someone about this business but only if they directly asked for a recommendation.
You will tell friends about the product/business when it comes up in conversation.
You’re a raving fan and go out of your way to tell your friends and anyone who will listen about it.