How strong is the word of mouth? Here’s our rating scale:

Nobody Knows

You’re too embarrassed to even acknowledge you’re a customer of this business

Level 1

Confirmed Customer

You would confirm that you were a customer no more, no less

Level 2

Recommend If Asked

You would tell someone about this business but only if they directly asked for a recommendation.

Level 3

In Conversation

You will tell friends about the product/business when it comes up in conversation.

Level 4

From The Rooftops

You’re a raving fan and go out of your way to tell your friends and anyone who will listen about it.

Level 5