Archive

May 22, 2019

Featured Stories

Uncover the top companies in the industry and how they did it.

Sports Apparel

How Under Armour Used Product Innovation To Break Into A Crowded Market

With the likes of Nike and Adidas dominating the sports apparel world, Under Armour found a way to break through the noise…

Local Grocery

How ALDI Affects Word Of Mouth With Low Prices And Value

Can low prices really drive referrals? We break down ALDI and the psychological effects of sharing a value-based brand. Does price…

B2B SaaS

What Makes Customers Share A Business Like Airtable?

Spreadsheets, love them or hate them, we all use them. Find out how Airtable quickly found its place in a competitive market dominated…

Matt Hofacker

I specialize in demand generation focused on acquisition, activation, and retention for startups. Focus: SaaS, Online Education, Ecommerce, B2B Digital Services, Mobile Applications

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Your Guide to Brand Reputation Management

Is brand reputation important for your business? How can it affect your brand reputation? A victim of bad reviews? how can you fix it? Here’s a guide on brand reputation and how you can manage your brand effectively

B2B SaaS

How HubSpot Used Word Of Mouth To Share Inbound Marketing With The World

Learn how 2 MIT students created a worldwide movement that changed marketing forever. Creating a new marketing strategy that is taught in universities around the globe.

B2B SaaS

How Zoom Grew Through Traditional Advertising And Word Of Mouth

Learn how a 10-hour train ride to visit a loved one turned into a multi-billion dollar business. By using traditional marketing to help spread word of mouth.

Archive

Featured Stories

Uncover the top companies in the industry and how they did it.

How Under Armour Used Product Innovation To Break Into A Crowded Market

How ALDI Affects Word Of Mouth With Low Prices And Value

What Makes Customers Share A Business Like Airtable?

Matt Hofacker

No Comments

Comments Closed

Related Posts

Your Guide to Brand Reputation Management

How HubSpot Used Word Of Mouth To Share Inbound Marketing With The World

How Zoom Grew Through Traditional Advertising And Word Of Mouth