Archive

May 22, 2019

Featured Stories

Uncover the top companies in the industry and how they did it.

<img width="300" height="150" src="https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-61-300x150.png" class="attachment-medium size-medium" alt="" srcset="https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-61-300x150.png 300w, https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-61.png 600w" sizes="(max-width: 300px) 100vw, 300px" />

Sports Apparel

<img alt='Joshua Ho' data-srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Joshua Ho' data-srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Joshua Ho' src='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

How Under Armour Used Product Innovation To Break Into A Crowded Market

With the likes of Nike and Adidas dominating the sports apparel world, Under Armour found a way to break through the noise…

<img width="300" height="150" src="https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-60-300x150.png" class="attachment-medium size-medium" alt="" srcset="https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-60-300x150.png 300w, https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-60.png 600w" sizes="(max-width: 300px) 100vw, 300px" />

Local Grocery

<img alt='Joshua Ho' data-srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Joshua Ho' data-srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Joshua Ho' src='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

How ALDI Affects Word Of Mouth With Low Prices And Value

Can low prices really drive referrals? We break down ALDI and the psychological effects of sharing a value-based brand. Does price…

<img width="300" height="150" src="https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-59-300x150.png" class="attachment-medium size-medium" alt="" srcset="https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-59-300x150.png 300w, https://wordofmouthuncovered.com/wp-content/uploads/2019/05/Untitled-design-59.png 600w" sizes="(max-width: 300px) 100vw, 300px" />

B2B SaaS

<img alt='Joshua Ho' data-srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Joshua Ho' data-srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Joshua Ho' src='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c6b00973ece9f37090ef370c8f31de98?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

What Makes Customers Share A Business Like Airtable?

Spreadsheets, love them or hate them, we all use them. Find out how Airtable quickly found its place in a competitive market dominated…

<img src="https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=300&d=mm&r=g" alt="Matt Hofacker">

Matt Hofacker

I specialize in demand generation focused on acquisition, activation, and retention for startups. Focus: SaaS, Online Education, Ecommerce, B2B Digital Services, Mobile Applications

Related Posts

Your Guide to Brand Reputation Management

Is brand reputation important for your business? How can it affect your brand reputation? A victim of bad reviews? how can you fix it? Here’s a guide on brand reputation and how you can manage your brand effectively

<img width="300" height="150" src="https://wordofmouthuncovered.com/wp-content/uploads/2019/11/zoom-1-300x150.png" class="attachment-medium size-medium" alt="" srcset="https://wordofmouthuncovered.com/wp-content/uploads/2019/11/zoom-1-300x150.png 300w, https://wordofmouthuncovered.com/wp-content/uploads/2019/11/zoom-1-768x384.png 768w, https://wordofmouthuncovered.com/wp-content/uploads/2019/11/zoom-1.png 1024w" sizes="(max-width: 300px) 100vw, 300px" />

B2B SaaS

<img alt='Matt Hofacker' data-srcset='https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Matt Hofacker' src='https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

How HubSpot Used Word Of Mouth To Share Inbound Marketing With The World

Learn how 2 MIT students created a worldwide movement that changed marketing forever. Creating a new marketing strategy that is taught in universities around the globe.

<img width="300" height="133" src="https://wordofmouthuncovered.com/wp-content/uploads/2019/10/zoom-e1571669849338-300x133.png" class="attachment-medium size-medium" alt="" srcset="https://wordofmouthuncovered.com/wp-content/uploads/2019/10/zoom-e1571669849338-300x133.png 300w, https://wordofmouthuncovered.com/wp-content/uploads/2019/10/zoom-e1571669849338-768x342.png 768w, https://wordofmouthuncovered.com/wp-content/uploads/2019/10/zoom-e1571669849338.png 960w" sizes="(max-width: 300px) 100vw, 300px" />

B2B SaaS

<img alt='Matt Hofacker' data-srcset='https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=256&d=mm&r=g 2x' height='128' width='128' data-src="https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=128&d=mm&r=g" class="avatar avatar-128 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='Matt Hofacker' src='https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8279cadc8660eb816bf01d922de77c38?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

How Zoom Grew Through Traditional Advertising And Word Of Mouth

Learn how a 10-hour train ride to visit a loved one turned into a multi-billion dollar business. By using traditional marketing to help spread word of mouth.